پرفروش‌های بازار خودروی ایران در ۸ ماه گذشته معرفی شدند
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پراید و پژو ۴۰۵ بیشترین درصد محصولات پرفروش را به خود اختصاص داده‌اند. در حالی که بسیاری از کارشناسان بر لزوم برنامه‌ریزی خودروسازان برای خروج این دو خودرو قدیمی از چرخه تولید کشور تاکید دارند.

بر این اساس رتبه اول پرفروش‌ترین خودروهای سواری از ابتدای امسال تا پایان آبان‌ماه به پراید تعلق گرفته است. این خودرو در جدول سهم بازار به لحاظ تیراژ تولید و سهم بازار ارزشی توانسته رتبه نخست را از آن خود کند. با وجود این، پژو ۴۰۵ که در میان خودروهای پرفروش‌ به لحاظ تیراژ تولید در رتبه دوم قرار دارد در جدول سهم بازار ارزشی رتبه چهارم را کسب کرده است که نسبت به آمار هفت ماهه نشان از افت یک پله‌ای رتبه‌اش دارد.

همچنین طی ۸ ماه سال‌جاری پژو ۲۰۶ توانسته در رتبه سوم جای بگیرد که نشان از سهم بازار بالای این خودرو دارد. پس از آن دیگر محصول پژویی ایران خودرو یعنی پژو پارس توانسته در رتبه چهارم جای بگیرد. رتبه پنجم این گروه را رنو به خود اختصاص داده است تا نشان دهد که فروش این خودرو طی ۸ ماه افزایشی بوده است. رتبه ششم و هفتم به دو خودروی ملی خودروسازان یعنی به ترتیب تیبا و سمند تعلق دارد.

پس از آن به ترتیب محصولات برلیانس، دنا و S5 در رتبه‌های بعدی قرار گرفته‌اند. جالب‌ترین نکته در جدول پرفروش‌ها به لحاظ تیراژ تولید، حضور یکی از خودروهای متعلق به بخش خصوصی است؛ در حالی S5 توانسته رتبه دهم را از آن خود کند که خودروهای تولیدکنندگان بخش خصوصی و وارداتی غایبان بزرگ آمار هفت ماهه پرفروش‌ها براساس تیراژ تولید بوده‌اند.

بر این اساس مهم‌ترین عامل در غیبت خودروهای وارداتی در این جدول به سهم بالای شرکت‌های خودروساز داخلی در بازار ارتباط دارد؛ به‌طوری‌که ۸۸ درصد از بازار خودرو کشور به سه شرکت بزرگ خودروساز تعلق دارد. با وجود غیبت واردکنندگان در جدول سهم بازار تیراژی خودرو، یکی از خودروهای وارداتی توانسته به جدول سهم بازار براساس ارزش راه پیدا کند؛ به‌طوری‌که بعد از پراید، پژو ۲۰۶، رنو، پژو ۴۰۵، پژو پارس، سمند، تیبا، سانتافه توانسته بیشترین سهم بازار را از لحاظ ارزشی از آن خود کند. بعد از سانتافه، بیشترین سهم ارزشی بازار متعلق به برلیانس و S5 بوده است.

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